Bergstrom Chevrolet of Madison

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Discover the Chevrolet Advantage at Madison's Premier Dealership

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Choosing a vehicle is a significant decision that impacts your daily commute and family adventures for years. At our team, we focus on providing a transparent environment where you can explore the latest automotive technology without the typical pressure of a showroom floor. Whether you are interested in the efficiency of a compact crossover or the robust capability of a full-size truck, our goal is to ensure you find a vehicle that fits your lifestyle. You can begin your journey by browsing our current Chevrolet specials to see how the latest models fit into your budget.

Modern shopping habits have shifted, and we have adapted by offering tools that respect your time. For those who prefer to handle the majority of the process from home, you can purchase your new Chevrolet online through our digital storefront. This platform allows you to research specifications, compare trims, and secure your vehicle with ease. Of course, many drivers still value a hands-on experience to test features like the Super Cruise hands-free driving technology or the intuitive infotainment interfaces found in the 2026 lineup.

If you would like to experience these vehicles in person, our showroom is conveniently located at 1345 Applegate Rd, Madison, WI 53713. You can easily get directions to our Madison location to visit us today. If you have specific questions about a model's availability or want to confirm a feature before driving in, feel free to give us a call at (608) 271-2212 for immediate assistance. We are here to support your research and help you make an informed choice.

Table of Contents

The Power of Choice: Navigating Our Massive New and Used Chevrolet Inventory

One of the primary advantages of visiting a high-volume dealership is the sheer variety of configurations available on the lot. When you have access to a deep selection, you don't have to compromise on the color, interior materials, or safety packages you want. For example, a family looking at the 2026 Chevrolet Equinox can compare the LT trim with its 1.5L I4 engine and 4WD against the more aggressive styling of the RS or the outdoor-oriented ACTIV trim. Having these options side-by-side allows you to see exactly how the ACTIV trim's unique interior or the RS trim's blacked-out accents look in person.

Engine & Performance

FeatureStandard across all trims
Engine1.5L I4
TransmissionAutomatic
Drivetrain4WD

Our commitment to variety extends to our pre-owned selection as well. Every vehicle in our used inventory undergoes a rigorous 123-point inspection to ensure it meets our high standards for safety and reliability. You can explore our new Chevrolet inventory to see the latest 2026 models or browse our entire pre-owned selection to find a high-quality vehicle at a different price point. This variety ensures that whether you need a 2026 Chevrolet Traverse with seating for 7 and 98 cu ft of max cargo space or a reliable commuter car, we have the right fit.

When you are ready to upgrade, we aim to make the transition as smooth as possible. We provide competitive offers for your current vehicle, which can be applied directly to your next purchase to lower your monthly payments. To get a head start, you can value your trade-in online using our trusted valuation tool. This transparency helps you understand your buying power before you even step onto the lot.

Demystifying Bergstrom Upfront Pricing and the Stress-Free Buying Process

The traditional car-buying experience is often associated with long hours of negotiation, but we have replaced that outdated model with Bergstrom Upfront Pricing. This means the price you see on the window is our lowest price, derived from current market data and demand. By eliminating the need for haggling, we create a supportive environment where you can focus on the vehicle's features rather than the math. Whether you are looking at the 2026 Chevrolet Equinox LTor the ACTIV trim at MSRP (excluding optional equipment), you can trust that the pricing is fair and consistent for every guest.

Pricing

MSRP and destination charges (source: MarketCheck VIN Decode (consensus))

FeatureLTRSACTIV
Starting MSRP$33,886$38,580$38,622

Lowest starting MSRP: LT at $33,886

This transparent approach extends to the financing office as well. We work with a wide network of local and national lenders to find flexible options that work with your specific credit history. To save time at the dealership, we encourage you to get pre-approved online. This step allows our finance experts to begin tailoring a plan to your budget while you are still researching your favorite models. We also offer specialized tools to help you plan for long-term ownership, such as our tire finder tool, which helps you identify the correct rubber for Wisconsin's varying road conditions.

When I walk families through our process, I often notice the relief they feel when they realize the price is fixed and transparent. It changes the dynamic from a confrontation to a consultation. Our sales professionals are not here to push a specific model; they are here to serve as a single point of contact, guiding you from the initial test drive through the final paperwork. This streamlined approach ensures that your experience is efficient and that all your questions about safety features or technology are answered by a knowledgeable professional.

The Ultimate Protection: Exploring the 10-Year/150,000-Mile Powertrain Warranty

Our 10-year/150,000-mile powertrain warranty provides a decade of mechanical protection that far exceeds standard factory coverage. While the standard Chevrolet factory coverage is robust, we provide a 10-year/150,000-mile powertrain warranty on many of our vehicles. This coverage is designed to give you peace of mind long after you have driven off the lot, protecting the most critical components of your vehicle, including the engine, transmission, and drive systems.

Safety & Driver Assistance

FeatureStandard across all trims
Overall evaluation: A (applies to 2025-26 models).✓
Whiplash prevention: A (rating applies to 2025-26 models)✓

For a family investing in a 2026 Chevrolet Traverse, this warranty means years of protected Madison commutes and weekend trips. Knowing that major mechanical components are covered for up to 150,000 miles allows you to focus on your journey rather than potential repair costs down the road. This is especially valuable in our climate, where cold starts and heavy road salt can put extra stress on a vehicle’s mechanical systems over time.

In addition to this extended protection, new Chevrolet owners benefit from the standard 24-hour Roadside Assistance program. This service is included for 5 years or 60,000 miles and provides a safety net for unexpected situations. If you experience a mechanical issue, you can reach Chevrolet Roadside Assistance at (800) 243-8872. Combining the factory's immediate support with our dealership's long-term powertrain warranty creates a comprehensive safety net that independent shops simply cannot match.

Comparing Chevrolet to Competitors in the Madison Area

Madison drivers have several options when it comes to choosing a brand, but Chevrolet consistently stands out by balancing advanced technology with practical utility. When comparing the 2026 Chevrolet Silverado 1500 to rivals from Ford or Ram, the Silverado's versatility is a major differentiator. With the available Duramax 3.0L Turbo-Diesel engine offering an EPA-estimated 28 MPG highway, the Silverado provides a level of efficiency that is difficult to find in the full-size truck segment. Additionally, the Multi-Flex Tailgate and the available 14 camera views make it a leader in functional innovation.

In the SUV segment, the 2026 Chevrolet Traverse offers a best-in-class max cargo volume of 98 cu ft, outperforming many competitors in the three-row category. While brands like Toyota or Honda offer strong alternatives, the Traverse provides a larger interior footprint and more flexible seating configurations, such as the one-touch power-folding second row. For those prioritizing safety, the 2026 Equinox comes standard with the Chevy Safety Assist suite, which includes Automatic Emergency Braking and Lane Keep Assist, features that often require expensive upgrades on competing models.

The decision often comes down to the total cost of ownership and the quality of the local support network. Chevrolet's parts are widely available and their systems are designed for straightforward maintenance. By choosing a brand with deep American heritage and a local dealership committed to transparent pricing, you are not just buying a car; you are securing a partnership that supports you for the life of the vehicle.

Quick Answers Before You Visit

Q: Does the Upfront Pricing model include all available incentives? Our Upfront Pricing is designed to be as transparent as possible by including standard market adjustments and competitive pricing. When you visit, our team will also check for any specific regional incentives or loyalty programs you may qualify for to ensure you get the best possible value on your chosen vehicle.

Q: What documents should I bring for a credit application? To make the process as fast as possible, you should bring a valid driver's license, proof of current insurance, and your most recent pay stubs. If you are planning to trade in a vehicle, bringing the title or current loan payoff information will also help our finance team finalize your paperwork more efficiently.

Q: Can I use the 10-year/150,000-mile warranty at any dealership? The 10-year/150,000-mile powertrain warranty is a specific benefit provided by our dealership group to ensure our guests have long-term peace of mind. While the standard Chevrolet factory warranty is honored at any Chevy dealer nationwide, our extended powertrain coverage is a unique advantage of buying from our team.

Q: How does the 7-day return policy work for used vehicles? We want you to be completely satisfied with your purchase, which is why we offer a 7-day or 300-mile money-back guarantee on most pre-owned vehicles. If the vehicle doesn't fit your needs or your garage as expected, you can return it within that window for a full refund, no questions asked.

Q: Are the 2026 Chevrolet models equipped with Apple CarPlay and Android Auto? Yes, the 2026 lineup, including the Equinox and Traverse, features advanced infotainment systems with seamless smartphone integration. Many models now feature larger touchscreens, such as the 11.3-inch diagonal advanced color LCD display available in the Equinox, making it easy to access navigation and music safely while driving.

Take the Next Step Toward Your New Chevrolet Today

You can schedule a test drive at our Madison location today to experience our customer-first approach firsthand. We invite you to visit us at 1345 Applegate Rd, Madison, WI 53713 to see our massive inventory and experience our transparent buying process for yourself. Our professionals are ready to show you the latest features on the 2026 Silverado or help you configure the perfect Equinox for your family.

Whether you are ready to buy today or are just beginning your research, we are here to provide the information and support you need. You can view our location on the map to plan your visit, or if you prefer to speak with someone directly, give us a call at (608) 271-2212. We look forward to helping you discover why we are the trusted choice for Chevrolet drivers in the community.

Keep Your Vehicle Running Strong

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© 2026 Bergstrom Chevrolet of Madison. All rights reserved.

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Maximising Highway Range in the Chevrolet Equinox EV and Blazer EV

Maintaining optimal efficiency on long stretches of interstate requires a strategic approach to speed and driving habits. When you are behind the wheel of a 2026 Chevrolet Equinox EV or 2026 Chevrolet Blazer EV, aerodynamic drag is the single largest force your vehicle must overcome. Because wind resistance increases exponentially as your speed rises, traveling at a steady speed of 60 to 65 mph is the most effective way to preserve your battery charge. Pushing your speed up to 70 or 75 mph will rapidly deplete your reserves, significantly reducing your real-world mileage compared to the official EPA estimates. more Using the built-in one-pedal driving mode and adjusting your regenerative braking to its highest setting helps capture energy during deceleration, sending power back into the battery pack. Smooth, gradual acceleration also prevents high-current draws that temporarily spike energy consumption. To help you experience these advanced efficiency systems firsthand, we invite you to buy new Chevrolet online or explore our current vehicle inventory from the comfort of your home. If you prefer an in-person walk-around, you can easily get directions to Bergstrom Chevrolet of Madison at 1345 Applegate Rd, Madison, WI 53713. Our knowledgeable sales consultants are always ready to demonstrate how to monitor your real-world efficiency using the standard 17.7-inch diagonal advanced color LCD display. Before you visit, be sure to review our latest new Chevrolet inventory to find current availability on our entire electric lineup. For any immediate questions about vehicle availability or specifications, feel free to give our team a quick call at (608) 271-2212. Table of Contents How Wisconsin Winter Weather and Highway Speeds Impact Electric Range Comparing Blazer EV and Equinox EV Battery Sizes and Charging Speeds Selecting the Best Equinox EV Trim and Preparing for Cold-Weather Fast Charging Madison Home Charging Solutions, Utility Rebates, and Long-Term Battery Warranties Common Questions About Chevrolet EV Range and Ownership Drive Your New Chevrolet Electric SUV Home Today How Wisconsin Winter Weather and Highway Speeds Impact Electric Range How does freezing weather alter your highway driving plans? In the local climate, prolonged sub-freezing temperatures can cause a temporary range reduction of between 15% and 30% on the coldest days. This drop in efficiency occurs because cold air is physically denser, which increases aerodynamic drag on the highway, and because the vehicle must divert battery power to heat the cabin and maintain the battery's optimal operating temperature. To combat these seasonal challenges, preconditioning your vehicle while it is still plugged into your home charger is highly recommended. This process warms both the cabin and the battery pack using electricity from the grid, preserving the stored energy in your battery for the road ahead. Once you are on the highway, utilizing the heated seats and heated steering wheel instead of blasting the cabin's climate control blower will significantly reduce overall energy consumption. Keeping your vehicle in peak mechanical condition also plays a vital role in preserving winter range. Underinflated tires have higher rolling resistance, which forces the electric motors to work harder. You can find winter-ready components and replacement wiper blades through our parts department, ensuring your vehicle is fully prepared for seasonal road conditions. If you are shopping for value, we also carry high-quality electric models in our pre-owned inventory, with each vehicle undergoing a rigorous multi-point inspection by our factory-trained technicians. ​ Comparing Blazer EV and Equinox EV Battery Sizes and Charging Speeds What are the core technical differences between these two electric sport utility vehicles? The primary distinction lies in their battery capacities and architecture. The 2026 Chevrolet Equinox EV standardizes on an 85 kWh liquid-cooled lithium-ion battery pack across its entire lineup. In contrast, the larger 2026 Chevrolet Blazer EV offers battery configurations up to 102 kWh on high-performance trims like the SS, while its mid-tier trims utilize the 85 kWh pack. These battery differences directly translate to varying charging speeds when you pull up to a public DC fast charger. The 2026 Chevrolet Blazer EV is capable of accepting peak charging rates up to 190 kW on select trims, allowing it to replenish range more quickly during long highway road trips. The 2026 Chevrolet Equinox EV features a peak DC fast-charging rate of 150 kW, which is still highly efficient and can add approximately 70 miles of range in about 10 minutes under optimal conditions. 2026 Chevrolet Equinox EV FWD: EPA-estimated range of 319 miles with 220 hp 2026 Chevrolet Equinox EV AWD: EPA-estimated range of 307 miles with 300 hp 2026 Chevrolet Blazer EV FWD/RWD: EPA-estimated range of up to 312 miles 2026 Chevrolet Blazer EV AWD: EPA-estimated range of 283 miles with 300 hp To keep your electric vehicle running safely and efficiently, we recommend that you schedule a service appointment for routine maintenance, such as tire rotations and cabin air filter replacements. Proper tire tread and alignment are critical for maintaining low rolling resistance, and you can easily find the perfect set of low-resistance tires using our online tire finder tool. ​ Selecting the Best Equinox EV Trim and Preparing for Cold-Weather Fast Charging When choosing the right trim level for cold-weather highway driving, we recommend stepping up to the LT 2 trim. While the entry-level LT 1 is well-equipped, the LT 2 adds essential winter comfort features like heated front seats and a heated steering wheel as standard equipment. These features allow you to stay warm while keeping the cabin climate control at a lower, more efficient temperature setting. Additionally, selecting the front-wheel-drive configuration provides the maximum EPA-estimated range of 319 miles, while also offering excellent traction on snow and slush due to the vehicle's front-weighted balance. Preparing your vehicle for public DC fast charging on a cold day requires utilizing the onboard navigation system. When you use the built-in Google Maps system to route directly to a fast-charging station, the vehicle will automatically initiate battery preconditioning. This system warms the battery chemistry to the perfect temperature while you are en route, ensuring that the battery can immediately accept the maximum charging rate of 150 kW for the Equinox EV or up to 190 kW for the Blazer EV as soon as you plug in. If you are planning to upgrade to an electric vehicle, our team is ready to assist you throughout the entire transition. You can easily value your trade-in online to receive a highly competitive offer for your current vehicle, which can be applied directly toward your new purchase. ​ Madison Home Charging Solutions, Utility Rebates, and Long-Term Battery Warranties For most electric vehicle owners, home charging represents the most convenient and cost-effective way to start each day with a full charge. Installing a Level 2 home charging station allows you to charge your vehicle overnight using a 240V outlet, taking approximately 9.5 hours to fully charge an empty Equinox EV battery. Local utility providers, including Madison Gas and Electric, frequently offer specialized programs, off-peak charging discounts, and rebates for installing smart home chargers, helping to minimize your initial setup costs. When you purchase a new Chevrolet electric vehicle, you also receive exceptional long-term peace of mind. Both the Equinox EV and Blazer EV are backed by a comprehensive 8-year/100,000-mile electric component warranty that covers the high-voltage battery pack against defects and excessive degradation. This manufacturer-backed protection ensures that your investment is secure for years to come. While you are customizing your new vehicle, you can also browse our online portal to shop GM apparel and accessories. From all-weather floor liners designed to protect your cabin from winter road salt to custom cargo organizers, we have everything you need to personalize your ride. ​ Common Questions About Chevrolet EV Range and Ownership Our finance department is dedicated to providing transparent pricing and straightforward options to help you drive home in the perfect vehicle. When you are ready to take the next step, you can save time at the dealership by choosing to get pre-approved online through our secure credit application. Q: Is the electric vehicle battery warranty transferable to a second owner? Yes, the Chevrolet electric vehicle battery warranty is fully transferable to subsequent owners. The remaining balance of the 8-year/100,000-mile coverage automatically transfers to the new owner at no additional cost, which helps preserve the vehicle's long-term resale value. Q: Does the Blazer EV or the Equinox EV charge faster at public DC fast chargers? The Blazer EV offers faster peak charging speeds, supporting up to 190 kW on select trims equipped with the larger battery pack. The Equinox EV features a peak charging rate of 150 kW, which can still add approximately 70 miles of range in 10 minutes under optimal conditions. Q: What is the optimum highway speed to maximize range in a Chevy Equinox EV? The optimum highway speed to maximize your driving range is between 60 and 65 mph. 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You can also reach out to our friendly staff by calling (608) 271-2212 to schedule a test drive today. © 2026 Bergstrom Chevrolet of Madison. All rights reserved.

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Gear Up for Game Day with the Best Chevy SUVs for Tailgating at Camp Randall This Upcoming Football Season

Football Saturdays in Madison bring a distinct energy, especially when the crowd gathers around the historic stadium. Preparing for a successful pregame gathering requires a vehicle that can handle heavy passenger loads, bulky gear, and unpredictable autumn weather. Selecting the right sport utility vehicle makes a significant difference when you are packing generators, slow cookers, and pop-up tents for a day of Wisconsin traditions. more Our team at Bergstrom Chevrolet of Madison understands that local families and alumni need a vehicle that transitions seamlessly from the daily school run to parking lot celebrations. We are proud to serve our local community from our convenient location at 1345 Applegate Rd, Madison, WI 53713. If you want to view our lineup in person, you can easily get directions to our Madison showroom to explore the entire Chevrolet lineup. For those looking to showcase their team spirit, arriving in style is part of the game day experience. Beyond choosing a spacious vehicle, you can also shop GM apparel and accessories to find the perfect gear to match your vehicle and team colors. If you have questions about specific model availability or want to discuss features before driving over, feel free to give our sales department a quick call at (608) 271-2212. Table of Contents Is the Chevy Suburban Better Than the Tahoe for Cargo Space at Football Tailgates? Why the 2026 Chevy Suburban and Traverse Excel at Big Group Tailgating Powering the Pregame with Chevy Wi-Fi Signal Reach and Onboard Tech Rules and Guidelines for Tailgating with Your SUV Near the Stadium Quick Answers Before You Visit Our Madison Showroom Is the Chevy Suburban Better Than the Tahoe for Cargo Space at Football Tailgates? When comparing full-size options for game day, the decision often comes down to the Chevrolet Suburban versus the Chevrolet Tahoe. While both vehicles share robust truck-based platforms, a smooth-shifting 10-speed automatic transmission, and a standard 5.3L V8 engine, their physical dimensions differ. The key distinction lies in the overall length, which directly impacts how much gear you can transport behind the third row of seats. The 2026 Chevrolet Suburban is a stretched version of the Tahoe, making it the ultimate choice for large groups. It offers a cavernous about 41.5 cubic feet of cargo space behind the third row. When you fold the third row down, that volume expands to about 94 cubic feet, and folding both rear rows open up a massive about 145 cubic feet of maximum cargo capacity. This extra length means you can carry a full-sized grill, multiple coolers, and folding tables without forcing your passengers in the back to compromise on legroom. In comparison, the 2026 Chevrolet Tahoe provides about 25.5 cubic feet of cargo space behind its third row, about 72.5 cubic feet with the third row folded, and about 123 cubic feet of maximum cargo volume. While the Tahoe is slightly easier to maneuver through tight parking structures and parallel spaces, the Suburban is the clear victor if your primary goal is maximizing storage space for extensive tailgating setups. You can explore these spacious models by browsing our new Chevrolet inventory online. To keep your cargo area protected from spilled drinks, charcoal dust, or muddy boots, equipping your vehicle with the right gear is essential. We recommend upgrading to heavy-duty all-weather floor liners and cargo organizers. You can find these exact-fit items and more when you shop GM genuine parts through our dedicated parts department. Engine & Performance Powertrain specs by trim Feature High Country LT RS Z71 Engine 2.5L 2.5L 2.5L 2.5L Horsepower 328 hp 328 hp 328 hp 328 hp Torque 326 lb-ft 326 lb-ft 326 lb-ft 326 lb-ft Transmission 8-speed automatic 8-speed automatic 8-speed automatic 8-speed automatic Drivetrain Front-wheel drive Front-wheel drive Front-wheel drive All-wheel drive Dimensions & Capacity Capacity and dimensions by trim Feature High Country LT RS Z71 Seating 7 7 7 7 Cargo 22.9 cu ft 22.9 cu ft 22.9 cu ft 22.9 cu ft Curb weight 4,504 lbs 4,504 lbs 4,504 lbs 4,793 lbs Towing 5,000 lbs 5,000 lbs 5,000 lbs 5,000 lbs ​ Why the 2026 Chevy Suburban and Traverse Excel at Big Group Tailgating Are you planning to host a large gathering of friends and family near the stadium? If so, passenger versatility and towing capacity are just as important as rear cargo room. The 2026 Chevrolet Suburban excels here, offering a standard seating configuration for eight passengers, with optional layouts accommodating seven or nine people. Additionally, when properly equipped, the Suburban boasts a maximum towing capacity of 8,200 pounds, allowing you to easily pull a heavy-duty customized cooking trailer or a multi-grid smoker. For families who want three-row utility in a slightly smaller, highly efficient package, the 2026 Chevrolet Traverse is an exceptional alternative. The Traverse offers flexible seating for seven or eight passengers and provides about 23 cubic feet of cargo space behind the third row. When you fold the rear seats flat, it opens up to 98 cubic feet of maximum cargo volume. Under the hood, the Traverse features a modern 2.5L turbocharged engine producing 328 hp and 326 lb-ft of torque, managed by an 8-speed automatic transmission. 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The built-in Wi-Fi hotspot capability is designed to keep your entire group connected, sending out a strong, reliable signal that reaches up to 50 feet away from the vehicle. This allows your guests to stay connected even while standing outside near the food table or under a canopy. In addition to strong wireless signals, these cabins are packed with convenient power sources. For example, the 2026 Chevrolet Suburban comes standard with two handy 120-volt household-style power outlets. These outlets are perfect for powering small television screens, slow cookers, or charging station docks without needing to bring along a noisy portable generator. Combined with multiple USB-C ports distributed across all three rows, no one in your group will have to worry about a dying phone battery before entering the stadium. Keeping these advanced electrical and infotainment systems running smoothly requires regular maintenance. A weak battery or outdated software can put a damper on your game day plans. Before the season begins, it is wise to have our certified technicians perform a multi-point inspection. You can easily schedule a service appointment online to have your battery, alternator, and electrical connections tested by our professional team. ​ Rules and Guidelines for Tailgating with Your SUV Near the Stadium Arriving at the parking lot with a fully loaded Chevy SUV is only half the battle; you also need to follow local parking and safety regulations to ensure a smooth day. University-operated parking lots surrounding the stadium require valid, lot-specific parking permits, which often sell out well in advance of big matchups. Because space is limited, your SUV must fit entirely within the painted lines of a single designated parking space. This means large vehicles like the Suburban or Tahoe must be parked carefully to avoid encroaching on drive lanes or adjacent spaces. Safety is a top priority for university officials, especially when it comes to cooking equipment. Open flames must be kept a safe distance away from university buildings, parking structures, and overhead obstructions. If you are using a charcoal grill, you must dispose of the hot coals in the specially marked red metal bins located throughout the parking lots—never dump them on the pavement or grass. Additionally, personal generators are allowed in most lots, but they must be operated safely and cannot block pedestrian walkways. If you are thinking about upgrading your current vehicle to a larger, more capable tailgating machine before the first kickoff, we can help you transition smoothly. We make it simple to trade in your current car, truck, or crossover. You can get a quick, transparent valuation online to value your trade-in, which you can then apply directly toward the purchase of a new or pre-owned Chevrolet SUV. ​ Quick Answers Before You Visit Our Madison Showroom Before you make the trip to our dealership, we want to make sure you have all the information you need to make a confident decision. Many local shoppers like to do their research online so they know exactly what to expect. To help streamline your shopping experience, we have compiled answers to some of the most common questions we receive from customers. © 2026 Bergstrom Chevrolet of Madison. All rights reserved.

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Discover the Redesigned 2026 Chevrolet Equinox in Madison

The 2026 Chevrolet Equinox arrives as a fresh take on the compact SUV, building on the significant redesign introduced just one year prior. For those navigating the daily needs of life at 1345 Applegate Rd, Madison, WI 53713, this model balances a sophisticated exterior with a cabin designed for high-traffic family use. We often see local professionals and young families looking for a vehicle that handles the transition from a busy office commute to weekend errands without missing a beat. This latest iteration emphasizes a more planted, truck-inspired stance that reflects the dependable nature of the Chevrolet brand. more Choosing the right SUV often starts with seeing how it fits into your specific lifestyle. You can buy a new Chevrolet online through our digital tools, allowing you to research every feature from the comfort of your home. If you prefer a hands-on walkaround, our team is ready to demonstrate the updated 11.3-inch infotainment screen and the versatile cargo solutions that make this vehicle a practical choice for Madison drivers. Transparency is at the heart of how we do business. We encourage you to explore our current Chevrolet specials to see how the latest incentives align with your budget. If you have specific questions about the 2026 lineup or want to confirm which colors we have on the lot, please give our team a quick call at (608) 271-2212. For those ready to visit us in person, you can easily find directions to our Madison showroom to experience the Equinox firsthand. Table of Contents Performance and Capability Built for Wisconsin Winters Comparing the LT, RS, and ACTIV Trims Modern Technology and Standard Safety on the Madison Commute Evaluating the Compact SUV Value Proposition Your Seamless Path to Purchase at Bergstrom Chevrolet of Madison Common Questions About the 2026 Equinox Performance and Capability Built for Wisconsin Winters How does a compact SUV handle a January morning in Madison? The 2026 Chevrolet Equinox answers that question with a standard 1.5L I4 turbocharged engine across the entire lineup. This powerplant is paired with an Automatic transmission and 4WD, providing the traction necessary for navigating slushy intersections and unplowed side streets. Every trim now features a standard drive mode selector, allowing you to adjust the vehicle's response to match the current road surface. Engine & Performance Feature Standard across all trims Engine 1.5L I4 Transmission Automatic Drivetrain 4WD Efficiency remains a priority for the modern commuter. The 2026 Equinox delivers an EPA-estimated 25 city / 30 hwy MPG, ensuring that your daily trips remain economical even with the added security of four-wheel drive. For those who need to haul light equipment or a small utility trailer, the Equinox offers a maximum towing capacity of 1,500 lb when properly equipped. This level of utility is exactly why many shoppers also browse our current pre-owned inventory to compare the value of the latest performance tech against previous model years. In our experience, the transition to an eight-speed automatic transmission in the all-wheel-drive models provides a smoother, more traditional shifting feel that many local drivers prefer over a CVT. This mechanical setup is designed to manage the 175 hp and 203 lb-ft of torque effectively, providing confident merging power on the Beltline. Whether you are dealing with a light dusting of snow or a heavy Wisconsin downpour, the mechanical configuration of the 2026 Equinox is engineered to keep you moving forward. Comparing the LT, RS, and ACTIV Trims The 2026 Equinox lineup is structured into three distinct personalities, each catering to a different set of priorities. The LT trim serves as the foundation with a starting MSRP of $33,886 (starting price, excludes optional equipment). It is far from a "base" model, coming standard with heated front seats and a heated steering wheel—features we consider essential for the local climate. The LT is the practical choice for those who want modern connectivity and comfort without unnecessary flair. Pricing MSRP and destination charges (source: MarketCheck VIN Decode (consensus)) Feature LT RS ACTIV Starting MSRP $33,886 $38,580 $38,622 Starting MSRP for the LT trim is $33,886 For those who prefer a more aggressive, athletic appearance, the RS trim carries an MSRP of $38,580 (starting price, excludes optional equipment). This version stands out with black exterior accents, distinctive wheels, and a flat-bottom steering wheel that gives the cabin a sportier feel. If your adventures take you slightly off the beaten path, the ACTIV trim is listed at $38,622 ​(starting price, excludes optional equipment). It features all-terrain tires and a uniquely tuned suspension designed for light trail work and unpaved roads. When selecting the ACTIV, we recommend using our online tire tool to learn more about the specific rubber meeting the road and how to maintain that grip over time. Each trim offers unique aesthetic options, such as the available Panoramic Sunroof for 1645 or the Radiant Red Tintcoat paint for 495. You can also customize the exterior with a Summit White Roof or a Mosaic Black Metallic Roof, both priced at 495. These visual packages allow you to tailor the Equinox to your personal style while maintaining the core reliability that Chevrolet is known for. Modern Technology and Standard Safety on the Madison Commute Technology in the 2026 Equinox is focused on seamless integration. Every model features an 11.3-inch diagonal infotainment touchscreen that includes Google Built-In. This allows you to use voice commands for navigation, climate control, and media, keeping your hands on the wheel during heavy traffic. The system also supports wireless Apple CarPlay and Android Auto, ensuring your smartphone connects the moment you sit in the driver's seat. Safety & Driver Assistance Feature Standard across all trims Overall evaluation: A (applies to 2025-26 models). ✓ Whiplash prevention: A (rating applies to 2025-26 models) ✓ Safety is a non-negotiable factor for our customers. The Equinox comes standard with Chevy Safety Assist, a comprehensive suite of driver-assist technologies. This includes Automatic Emergency Braking, Front Pedestrian Braking, and Lane Keep Assist with Lane Departure Warning. For 2026, the vehicle maintains strong safety ratings, including an Overall evaluation: A and a Whiplash prevention: A rating for the current model generation. Beyond the standard suite, the available Safety and Technology Package for 945 adds advanced features like HD Surround Vision. This provides a bird’s-eye view of the vehicle, making it much easier to navigate tight parking spots near the Capitol or in crowded school drop-off zones. These tools are designed to act as a second set of eyes, providing peace of mind whether you are a first-time driver or a seasoned commuter. Evaluating the Compact SUV Value Proposition When you look at the total cost of ownership, the 2026 Chevrolet Equinox presents a compelling case for Madison shoppers. Chevrolet backs this vehicle with a basic 3 years / 36,000 miles bumper-to-bumper warranty and a powertrain 5 years / 60,000 miles warranty. Additionally, you receive 24-hour Roadside Assistance for 5 years / 60,000 miles, which includes a dedicated Chevrolet Roadside Assistance line at (800) 243-8872. This manufacturer-backed support is a significant benefit for those who prioritize long-term reliability. One of the most effective ways to lower your monthly payment is to leverage the equity in your current vehicle. We make this process straightforward by allowing you to get a trade-in value online before you ever visit our showroom. Knowing your trade's worth helps you make an informed decision about which trim level fits your financial plan. The Equinox competes in a crowded segment, but its combination of standard heated elements, massive touchscreen and real-time tech, and standard all-wheel-drive capability often places it ahead of rivals that require expensive upgrades for similar features. By focusing on the items that Madison drivers use every single day, Chevrolet has created a vehicle that delivers high utility for every dollar spent. Your Seamless Path to Purchase at Bergstrom Chevrolet of Madison Our team is committed to a supportive and transparent buying experience. We understand that your time is valuable, which is why we offer digital tools to streamline the paperwork. You can start the process right now by getting pre-approved for financing online, which allows our experts to secure the best possible rates for your specific situation. Once you have explored our new Chevrolet inventory and found the Equinox that catches your eye, the next step is a test drive. There is no substitute for feeling how the turbocharged engine responds and how the cabin isolates you from road noise. You can find us at 1345 Applegate Rd, Madison, WI 53713, or simply look up directions to our dealership to plan your visit. We are here to help your family find the perfect vehicle for your Madison adventures. Whether you have questions about the ACTIV trim's off-road styling or the RS trim's machined wheels, our knowledgeable staff is ready to assist. Give our team a call at (608) 271-2212 today to schedule your appointment or to discuss our latest trade-in deals. Common Questions About the 2026 Equinox Q: Does the 2026 Equinox offer a hybrid or electric powertrain? The 2026 Equinox discussed here is the gasoline-powered model featuring a 1.5L turbocharged engine. While a separate Equinox EV is available, the standard Equinox does not currently offer a hybrid variant, focusing instead on traditional internal combustion efficiency for the LT, RS, and ACTIV trims. Q: What is the difference between the RS and ACTIV suspensions? While both trims share the same core powertrain, the ACTIV trim features a uniquely tuned suspension specifically designed to handle rougher terrain and unpaved roads. The RS focuses more on on-road aesthetics and a sportier feel, utilizing standard suspension components paired with larger wheel options. Q: Is the 11.3-inch infotainment screen standard on the base trim? Yes, the 11.3-inch diagonal advanced color LCD display is standard equipment across the entire 2026 lineup, including the LT trim. This ensures that every buyer has access to Google Built-In, wireless smartphone integration, and high-resolution navigation regardless of the trim level they choose. Q: How much cargo space is available when the rear seats are folded? The 2026 Equinox provides approximately 63 cubic feet of maximum cargo volume when the second-row seats are folded flat. This versatile space is complemented by hidden sub-floor storage in the rear cargo area, allowing you to keep smaller items organized and out of sight. Q: Does the 2026 model include a spare tire? Every 2026 Equinox comes equipped with a 17-inch compact spare tire and wheel. This provides an extra layer of security for Madison drivers, ensuring you aren't left stranded by a simple puncture that a repair kit might not be able to handle. Keep Your Vehicle Running Strong Keep your vehicle performing at its best with our service team: Schedule Service Now Shop GM Apparel and Accessories Shop GM Genuine Parts © 2026 Bergstrom Chevrolet of Madison. All rights reserved.